In a last-ditch effort to secure financial stability, Chelsea Football Club has inked a front-of-shirt sponsorship deal with Dubai's DAMAC Properties. This deal comes at a tumultuous time for the club, facing scrutiny from finance experts for its unconventional approach. With over 500 estimated traffic, this sponsorship could be a crucial lifeline for Chelsea as they navigate through a challenging season.

Key Highlights:

• Agreement with DAMAC Properties for the final month of the season.
• Criticism from finance experts about the unusual nature of the deal.
• Potential implications for Chelsea's brand and financial recovery.

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