Variety|1 minute read

The Hidden Heartbreak of '28 Years Later': Marketing's Missed Opportunity

TL;DR

In '28 Years Later', marketing choices kept a profound mother-son narrative under wraps due to studio fears, sidelining emotional depth for horror tropes.

  • Studio executives worried the mother-son relationship would dilute horror appeal.
  • Critics and audiences were left in the dark about the film's emotional core.
  • Compelling reviews highlight the film's unique blend of genre elements.

Here's the full scoop.

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